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The Key to Publisher Survival

admin — Sat, 28 Aug 2010 20:13:33 +0000

By Cathy Macleod

IN the darkness that now grips the book trade, global publishers are stumbling blind to find the spoor of that animal called reader. And their biggest problem is not the worldwide economic downturn.

While many publishers diagnose profit slump as part of the world recession, the trouble goes deeper. It is a terminal disease that has been growing for years. Simply put, their own marketeers are to blame, because it began when celebrity mania and brand-name authors replaced good books.

Having gambled an advance in millions of dollars to secure rights, a publisher has to ensure massive sales. This means more huge outlay on printing, distribution and promotion. And, with bookchains and distributers claiming their mandatory 60 percent of the retail price, that price needs to be high to return hard cash.

So books cost more. The sturdy trade hardback has now become just an oversize paperback. Pay more get less? That’s not how to woo readers.

Readers like to read. Sounds obvious, yet in recent years the quantity of good reads has diminished while book prices soar. Sales, as a result, have decreased. Among numerous laments from publishers and booksellers, one giant reports its fiscal-quarter operating income has slid to $3 million from $36 million a year ago.

The solution has to lie with digital publishing, the promotion of ebooks, persuading traditional book readers to make the switch to new technology. A few of the big publishers are beginning to realize this. However, they have yet to learn that most people remain reluctant to tackle a lengthy on-screen read. The habit of a lifetime is hard to change.

Rather than push glamour titles, marketeers should be coaxing people to try reading on a digital appliance. A good short-story, novella, or generous free excerpt is the best bait to tempt hesitant experimenters.

For a fraction of the Highstreet price of a book, any reader these days can download it to a reading device of their choice. There are several such appliances around. Personally I use my laptop with free Mobipocket Reader software installed. This free software is available at mobipocket.com.

At first disinclined to abandon the long-loved paperback, I now find the same enjoyment by reading from a screen that is arranged to resemble one. And if I want to make a note in the margin I can do that also, using an annotation button. I can enlarge the type, change the font, and do other little things to personalize the book. This was never possible with hard-printed tomes.

The ebooks are permanently stored in my Mobipocket Reader programme, which also imports any of my self-created documents for easy perusal. I used to download and print-out texts browsed from the Internet so that I could read them at leisure. Now I save paper and ink by reading them on Mobipocket.

Next step, presumably, will be to buy one of the handheld gadgets, currently rather expensive. I am waiting for the marketeers to woo me, but, meanwhile, digital reads are the delight my reading has always been!

Make Money Writing Ebooks for the Amazon Kindle

admin — Sun, 22 Aug 2010 20:13:32 +0000

You might have heard that making money by writing your own ebook is a great way to earn an income these days. The trouble is, it can be so hard to set up your own website to sell that book and actually get people to come to the website. If you don’t have traffic, you’re not going to sell anything!There is an easier way! You can write books that will be published on Amazon Kindle. While this might seem like something that is far out of your reach, it definitely is not. As long as you can write, publishing on the Kindle can be a great income stream for you. In fact, this is perfect for teachers, entrepreneurs, business people, and many others!First of all, it’s helpful to understand how the Kindle marketplace functions before you understand how you can make your mark there. Basically, when someone has a Kindle they are able to use their reader to browse through book selections. When they find one they want, they simply select that book and make their purchase. They don’t need to bother with their computer or Internet connection, or anything like that.You can benefit from this by being at the other end of things selling the book to the Kindle customers. Amazon allows you to become a publisher, effectively putting your ebook in their marketplace for sale. When someone buys your work, you make a sale!Listen, you know that your writing is good and that you have something important to say. Unfortunately, not all of us can get book publishing deals. Even if you’re just trying to market online, you know the headaches that come with that.When you’re an Amazon publisher you are using the power of their website and Kindle system. In fact, you don’t really need to worry about anything as you get to take full advantage of their traffic as well. There are thousands upon thousands of people who are using the Kindle (which is why it’s sold out all the time!) so there is no reason you shouldn’t be able to make money by being a publisher.All you need to do is believe in yourself and your ability to write and deliver good content for people. It is best to do some research before you get started, and to see how other people have had success selling on Kindle. That way you can rest assured that you won’t be wasting your time running into dead ends as you get started. That isn’t to say that it has to be difficult, because it definitely doesn’t!Writing ebooks gives you an amazing sense of accomplishment. There is no reason for you to end up discouraged just because you’re finding it hard to get a website up and traffic to that site. Amazon can really cut some corners for you with their Kindle marketplace, making it a lot easier for you to earn an income by selling your ebooks there.

The Amazon Kindle is one of the hottest portable ebook readers on the market right now. See it in action by watching the video and full Amazon Kindle 2.0 review here. Afterwards, you’ll have a better understanding what it’s all about and why publishing ebooks for it is so lucrative.

Why Publisher Resistance To Creating Ebooks Needs To Stop

admin — Sat, 14 Aug 2010 20:28:17 +0000

It’s amazing that there are so many book publishers out there that are resisting the ebook format with all their might. It’s understandable why they might be wary, but someone needs to get the message to them that they are doing far more harm than good. The evidence is clear, ebooks are definitely the way to go these days. They benefit people all around!It’s not surprising that this is an issue considering the same thing happened with digital music. Many producers thought that opening up digital versions for sale would lead to more piracy. They turned out to be wrong, because people were more than willing to pay for the music once it was made available (look at how popular iTunes is!). This goes to show that companies need to stay with the times and give people what they want to keep up with customer demands. Another reason certain publishers are concerned about ebooks is because they haven’t done the research to know that it makes a lot of business sense. It’s very easy to get stuck doing things the same way you’ve always done them. With publishers, that means producing paperbacks and hardbacks and steering clear of everything foreign.Hardcover books are reaching the point of being priced out of reach for many people. Not everyone has $25-$30 to spend on every new release that comes out. Publishers often find themselves between a rock and a hard place because they need to keep up with the cost of production, but sell as many copies as possible at the same time.There is one thing that is clear, and that’s that ebooks are high in demand and increasing in popularity all the time. It would be very cost effective for most publishers to put at least their most popular titles in ebook format. The fact that these books are electronically delivered is icing on the cake as their are no further production costs. It is especially easy if everything is handled by a suit like Amazon.Publishers should look at the facts, and come to the conclusion that allowing their books to be published as ebooks is the best course of action. People are busier than ever these days and often read on the go. What better way to read several books and have access to them at any time than with an ebook reader! Appealing to these ‘on the go’ people should be a major goal of publishers who want to make sure their books fly off the shelves.

Hopefully more publishers will start to see the light about this issue. It is inevitable that as more customers demand it, they will have to move toward this business model. Until then, customers can continue to buy ebooks and ebook readers from publishers who ‘get it’ to show that this is the format that makes the most sense for our lives.

The Amazon Kindle and the Sony Reader 700 are two handheld ebook readers that are revolutionizing the book industry. Publishers would be foolish to ignore the rising popularity of these devices and not offer their books in digital format. If they do, they will do so at their own peril.

How E Book Publisher Software Can Upload Your Books?

admin — Fri, 06 Aug 2010 20:16:15 +0000

If your business is selling information there are somethings that you need to consider when you make the move to online business development and product delivery. This article tries to shine a light on the facets of online information sales that may be overlooked at first. Selling information online has a number of benefits there is no physical packaging and handling to worry about and no issues of having a product in stock. For the customer there is no waiting for a delivery or a delay in receiving their goods after the sale is completed.

So, you have decided to sell information online and want to present it in eBook format, what does this entail. Plain text could be used but it leaves a lot to be desired or go on Customers paying for information have an expectation that the information will be presented in a format that reflects the thought that has gone into it. A plain text document has the look of something that was rushed out the door.

EBooks also provide features such as bookmarking, highlighting, searching, etc. Do you want to provide your customers a format that is mainly aimed at producing hardcopy (Adobe PDF) or crossplatform display? you can log on www.page-brand-generator.com PDF files are an option when you are willing to let the purchaser print out the material and is a very professional looking solution.

The problem with PDF files is that they have hard copy as the intended primary destination and they are not well suited to viewing on small size screens. This is where certain eBook formats really shine.

Ideally a eBook format will automatically reformat the document to be viewable on different size and resolution devices while keeping inline formatting intact. There are many different eBook formats to choose from but not all are equally viable for commercial redistribution of content. Along with the ability to view on different size small screens, it is also desirable to be able to view the document on a fullsize PC display and make use of the extra screen realestate.

Do you want to handle the sales and delivery of your eBook yourself or would you like a outside company to take care of those issues for you and just leave you with the job of marketing your eBook. Handling the sales on your own gives you a lot more flexibility but takes up considerable effort and finances (to handle credit cards, PayPal, etc.) to get going.

There is one company & eBook format that can handle these issues out of the box Mob Pocket. Broad platform support including most smart phones, PDAs, and PCs the same eBook file will display properly formatted on all these devicesBooks are based on the Open eBook standard and are a subset of the HTML markup language Ability to import from various formats including HTML and MS Word Many free books are available in Mob Pocket format which you can then bundle in as sales closers

Retail eBook sales through a large number of affiliate online stores requires no work on your part. Free eBook reader application. Purchased books are encrypted and may only be read by the eBook purchaser. You can visit www.scripts-to-sell.com Minimum retail price is $2 Funds can be in US$ or Euros. Once you have gotten a Publisher account (free) and the eBook publisher software you can upload your books to the Mob Pocket server and all the financial & distribution tasks will be taken care of for you. Just take care of the marketing and pointing potential customers at the detail page for your eBook. Make the description text for your eBook catchy you may get sales from people who are just browsing and never thought to search for your eBook.

The sales of your eBook will pay you the wholesale price that you have set and which is 50% of the retail price. This means that you have to take into account how much you want to make on each sale vs. how much you want to charge people for your eBook. If you want to make $10 per sale then you must price your eBook at $20 which might cost too much and drive away potential sales. Its up to you

E Book Publisher Software Can Upload Your Books

admin — Tue, 29 Jun 2010 21:00:24 +0000

If your business is selling information there are somethings that you need to consider when you make the move to online business development and product delivery. This article tries to shine a light on the facets of online information sales that may be overlooked at first. Selling information online has a number of benefits there is no physical packaging and handling to worry about and no issues of having a product in stock. For the customer there is no waiting for a delivery or a delay in receiving their goods after the sale is completed.So, you have decided to sell information online and want to present it in eBook format, what does this entail. Plain text could be used but it leaves a lot to be desired or go on Customers paying for information have an expectation that the information will be presented in a format that reflects the thought that has gone into it. A plain text document has the look of something that was rushed out the door.EBooks also provide features such as bookmarking, highlighting, searching, etc.

Do you want to provide your customers a format that is mainly aimed at producing hardcopy (Adobe PDF) or crossplatform display? PDF files are an option when you are willing to let the purchaser print out the material and is a very professional looking solution.The problem with PDF files is that they have hard copy as the intended primary destination and they are not well suited to viewing on small size screens. This is where certain eBook formats really shine.Ideally a eBook format will automatically reformat the document to be viewable on different size and resolution devices while keeping inline formatting intact.

There are many different eBook formats to choose from but not all are equally viable for commercial redistribution of content. Along with the ability to view on different size small screens, it is also desirable to be able to view the document on a fullsize PC display and make use of the extra screen realestate.Do you want to handle the sales and delivery of your eBook yourself or would you like a outside company to take care of those issues for you and just leave you with the job of marketing your eBook. Handling the sales on your own gives you a lot more flexibility but takes up considerable effort and finances (to handle credit cards, PayPal, etc.) to get going.There is one company & eBook format that can handle these issues out of the box Mob Pocket. Broad platform support including most smart phones, PDAs, and PCs the same eBook file will display properly formatted on all these devices

Books are based on the Open eBook standard and are a subset of the HTML markup language Ability to import from various formats including HTML and MS Word Many free books are available in Mob Pocket format which you can then bundle in as sales closersRetail eBook sales through a large number of affiliate online stores requires no work on your part. Free eBook reader application. Purchased books are encrypted and may only be read by the eBook purchaser. Minimum retail price is $2 Funds can be in US$ or Euros. Once you have gotten a Publisher account (free) and the eBook publisher software you can upload your books to the Mob Pocket server and all the financial & distribution tasks will be taken care of for you. Just take care of the marketing and pointing potential customers at the detail page for your eBook. Make the description text for your eBook catchy you may get sales from people who are just browsing and never thought to search for your eBook.

The sales of your eBook will pay you the wholesale price that you have set and which is 50% of the retail price. This means that you have to take into account how much you want to make on each sale vs. how much you want to charge people for your eBook. If you want to make $10 per sale then you must price your eBook at $20 which might cost too much and drive away potential sales. Its up to you

Ebook Authors! – How to Increase Your Ebook Sales Overnight!

admin — Sat, 26 Jun 2010 20:55:13 +0000

To make the most of your ebook and increase sales you need to think outside the box so to speak
Would you be interested in discovering a way to increase your ebook sales overnight?
Then you need to check out all the attention digital readers are getting right now. This is a ready-made market for your ebooks and with Christmas coming in less than two months from now there is no better time to start taking advantage of a marketing platform that is going to explode as it rolls out to more countries.
Why not start writing some reports to add to your sales of published material. If you outsource some of the work you will be amazed at how little you might have to pay for the reports.
According to the International Digital Publishing Forum, sales of ebooks have risen steadily over the past six years, from around $6 million in 2002 to around $33 million last year (2007). These figures do not include small author/publishers or educational publishers, so this would make the market potentially even larger. That’s a conservative increase of $27M in five years, so can you see the potential increase in ebook sales when you tap into the new digital reader market?
You can benefit from the endorsements that Oprah recently gave about one make of reader. A lot of people sit up and take notice of what she has to say and this can help you to increase your sales of ebooks and reports.
You might have your own book that you could not get a publisher to take on and so you have made it into an ebook and are disappointed in your sales so far. By publishing it onto a digital text platform you only have to do the work once and let household named retailers list it on their sites. You are able to list keywords or tags as they are often referred to with ebook publishing.
Its a bit like doing an internet search with a search engine. You need to work out the keywords or phrases others use to get noticed.
The only way to get your ebook or articles seen is to see what the successful authors are doing and follow their lead. When you find a similar book to yours, you can usually scroll down the page and see a list of popular tags used by that author. You then simply make sure that you include the same tags in your book and by digging a bit deeper into other similar titles you can incorporate some of their tags too. To increase your ebook sales and profits you need to have your books found easily when someone does a search.
There are some great resources out there to help in your quest to be more profitable in selling your ebooks or reports. Selling your ebooks to the Digital Reader marketplace is something you should certainly investigate if you are looking to make as many sales of your ebook as possible.

The electronic gateway to knowledge- ebooks

admin — Fri, 11 Jun 2010 20:17:58 +0000

One of the pre requisites for writing, publishing and buying an ebook is to know what these books are and what the basic concept behind them is. An ebook is a book only but is published in an electronic form. Any system which is connected to the internet can get an ebook downloaded. It is just like software that is downloaded for the purpose of reading by the user. This is an interesting and cost effective method of saving a substantial amount of time and money.

If you have a concept and wish to write a book on it, you will come across many such sites that offer you an opportunity to do so. You can write a book on just about anything. It is a great tool that lets you exchange the information with others. If your book has valuable information, the people would buy it and pay the amount to you. Ebook writing is a good way to earn money and create a readership of your own.

Just like ebook writing, there is a process named ebook publishing. It can well be explained as the combination of content, software and hardware to deliver a product that equals the traditional book that was made of paper. In the recent times, the tools to publish ebook have mushroomed and this is because of the fact that the ebook technology is fast and does not cost much. The main purpose and usage of ebook publishing are availability, portability, multimedia capability, usability and changeability.

It dos not matter how many copies of an ebook you sell, you will have to incur the cost of writing just one copy. Another advantage that comes across is that you will not have to find suitable publisher to publish ebook. You can publish and distribute and sell ebook by yourself.

People who work from home have taken up writing ebooks as their profession and are earning good money as well. This actually can be a very profitable venture and as everyone looks for information on the internet, the people would pay to buy your book if it contains good information. Apart from writing and publishing ebooks, you can also buy ebooks. These books are available for almost every topic and you will get vast information in the books.

The websites offer ebooks at low prices and some of them also come with combo offers. Buying an ebook is better than having to buy a printed book. You will not have to waste time going to the market and buying the book, you can get the best deals on fiction ebook and non-fiction ebook. You can download the book immediately on your computer and need not wait for it. Save it in your system and read it whenever you want. No shipping charges need to be paid.

It is easy to find out the ebooks related to your choice of keywords. You can search the directories and find the one that suits your needs. What more, your ebook will never get dirty and gather dust while lying in the bookshelf.

Sell Ebooks Via The Internet! Make Loads Of Money From Home! Be An Ebook Publisher!

admin — Fri, 28 May 2010 20:14:57 +0000

Make Big Money Online By Reselling Awesome e-Books, such as My eBook of Home Based Money Making Businesses!

Hello, My name is Father Time, and I have been a publsihed writer for over 32 years, and in recent years I have been doing lots of writing-for-hire, as a ghost writer, by writing articles that other people have used for the purposes of Article Marketing! They would use these articles to promote their websites, and would post them on article marketing directory websites, such as the famous ArticlesBase.com which I feel is the best!

I have done other self-help writing, sales and marketing training materials, and I also have an awesome e-Book of over 111 ways that just about anyone can earn money from home with their own home based business!

This cool and informative e-Book also comes with Master Resell Rights, meaning that you can resell it to others, for whatever price you choose, and keep all of the money! You can also find other eBooks, from other sources, and build up a business of selling eBooks via the Internet!

My eBook also comes with Private Label Rights, which means that YOU can make any changes that you want to the text, add your own content, add graphics and colors, insert some links to your website, and even change the name and then resell it for a cash profit, over, and over, and over again…forever!

My e-Book comes to you via e-mail as an attachment in the Microsoft Word format, this way you can make any changes that you want easily and quickly. Then you can leave it as a Microsoft Word document, convert it to a PDF, and sell it either way, or both ways! It is entirely up to you!

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On our fabulous website, we also has many other great ways that people can make money from home. For example, I have several great catalogs that people can use to sell merchandise from and earn commissions. We also have Wholesale Deals Seen By Clicking Here where you can buy some items at wholesale but in small quantities, then turn around and sell them individually for a cash profit! Whatever your money making needs are, FatherTimePublishing.com might be able to help you, and be sure to use ArticlesBase.com to promote that website of yours!

Many Blessings!

Ebook Publishing Tips – How You Can Become an Independent Ebook Publisher!

admin — Sat, 22 May 2010 20:16:48 +0000

If you are wondering how to publish an ebook rest assured it can be independently done. You can choose the software or the help of external agencies that allows you provide security, add graphics, design the cover and market your book. It is important that a cursory flipping of your book brings out well designed graphic displays of data.

1. Graphics You need not be a graphic designer to work on the graphics when you are thinking of how to publish an ebook. You may want to take the help of a freelance graphic designer or take the help of an agency. If you feel that you prefer to be independent in your efforts, you can purchase software that aids you in adding graphics to your book.

2. Cover design

The design of the cover of your book is vital to getting the book noticed and selected for purchase. Colour schemes like grey and black, blue and red are normally seen on professional books while the use of yellow or red against black are common in fiction writing. When you are considering how to publish an ebook look at the common colour schemes that you see for the type of book you are marketing.

3. Marketing

Keyword selection, advocacy, getting your book critiqued, invitations to potential audiences are just some of the ways to get your ebook known. Google offers advertising expertise through Google AdWords and you can utilise the option of ezine advertisements. You can opt for coursework or get it done by an agency depending on resource availability.

What to Look For in an Ebook Publisher

admin — Sun, 16 May 2010 20:31:08 +0000

For authors considering an alternative to print publication for any reason – be it a desire for more creative control, faster turnaround on production, or a desire to experiment with a new medium – it is important to research an eBook publisher as closely as one would a print house.
Despite the stigmas placed on the industry, most eBook publishers are legitmate businesses interested in producing quality literature for sale. If an eBook publisher gains a reputation for poor editing and formatting, the books will simply not sell. Authors, in turn, will not want to risk being associated with a dubious company, and the house will ultimately fail.
In approaching an eBook publisher, an author should make note of a number of factors before deciding to send a manuscript. One thing to remember, if you do decide upon a house to contact, is to make sure all contact is conducted as professionally as possible. That said, here are a few things to look for in a reputable eBook publisher:
Website: Because an eBook publisher must rely primarily on the Internet to market and sell books, the publisher’s website is probably the most important element in their marketing campaign. Carefully study the publisher’s website. Does it look professionally designed and structured? Is is simple to navigate, or are books buried underneath useless pages of code? Does the website appear to be hosted on a good server, or is it built off a third-party free host with obligatory banner advertising? Are there any broken links? Can you order a book with ease? How much do the books cost? These are important things to note. If you have difficulty ordering or finding a book on the site, chances are readers may have a hard time finding your books, too.
Customer Service: To get the full effect of an eBook publisher in action, purchase a book. This is good practice, too, to determine the types of fiction or non-fiction they want.
Contact the publisher’s customer service department with questions or concerns about the book. How quickly do they respond? Do the response e-mails seem friendly or curt? Are your answers succinctly delivered? Remember, this is the customer service your readers will receive, so one thing you will want to determine is whether or not you want this voice to represent you. A non-responsive customer service department should be regarded as a warning for prospective authors.
Formatting: When you buy a book from the prospective publisher, take note of how it is formatted? Does it look professional, or slapped together? How many formats does the publisher offer? Is print an option? Does each book have an ISBN number? With regards to most eBook publishers, books are largely offered in at least three formats: HTML, Adobe Acrobat, and Microsoft Reader. Other publishers may offer additional formats for specific eBook readers, like Gemstar and the defunct Hiebook.
Depending upon the publisher, print versions of certain books may be offered, either as print runs or in Print On Demand (POD) format. This is a good indication of whether or not the publisher requires print rights to contracted works. If so, it is important to note that the publisher may not exercise that right to every work in its catalog.
Guidelines: Looking at the eBook publisher’s website, can you find a page for submission guidelines? What genres are accepted? What lengths are accepted? Does the publisher offer special calls, themed stories or anthology pieces? For the aspiring author, such calls may be a good foot in the door. One can build a strong portfolio and build toward a more prolific career in writing. Study each publisher’s guidelines and choose the one that best suits your style and genre.
Contract: Does the publisher offer a sample contract online? What rights are exploited, and for how long? What percentage of net royalties go to the author? Look around the Internet, and you will find such percentages range from 30% to 50% for eBook sales.
What rights does the author retain? Will the publisher provide an ISBN and cover art? To what extent will the publisher promote your work? While many eBook publishers have low budgets for author promotion, some may offer to subsidize costs of banner and print advertising. Regardless of where you will publish, you will be expected to pull your own weight where PR is concerned. Make sure, however, your rights are well protected in a fair contract.
Distributorship: Where are the eBooks sold? Are they made available only through the publisher, or through third-party retailers like Fictionwise and Amazon.com? If print editions are available, are they available through a major distributor like Ingrams. Are the books registered with Books in Print? Given the nature of eBooks, publishers are limited with regards to marketing, so it would be wise to research how well a publisher takes advantage of every possible avenue, for the exposure of their books.
Track Record: How long has the publisher been in business? Has any Internet research turned up negative reports on the publisher with regards to editorial and customer issues? If you are interested in a particular publisher, contact some authors associated with them and inquire if they have been pleased with them. Check the Preditors and Editors website and other watchdog sites for any warnings. As the industry grows, so does the need to protect writers from being swindled. Past years have seen authors lose thousands of dollars to dubious vanity presses which promised much and delivered little. With the simplicity of eBook production, this could open the doors to a number of “fly by night” operations designed to take advantage of the naive. Do your research!
With thorough investigation of each eBook publisher, an author can make an educated decision about novel submission. The right match can make for great success for the author and publisher.