Make an Ebook Following These 9 Steps in 4 Weeks
Curious about how to create an ebook and quickly get it to the marketplace? Taking these 9 key steps toward ebook publishing not only can create extra income for you, but also propel your career, business or hobby to the next level: Step #1: Decide on your ebook topic, usually something you already know quite a bit about. Your decision should be influenced by whether your main goal is to market your knowledge vs. market an ebook that many people may be interested in buying. Whichever topic your choose, be sure it’ll be a real how-to, will solve problems for your readers. Step #2: Next comes your homework. Learn the information products that are considered hot sellers in your category and why. Do this by browsing the search engines, forums and ebook sales sites such as Clickbank and eBay. Save and file the best of what you find in your “Swap File.” Step #3: Use your Swap File and own expert knowledge to create your chapter outline. Identify any information gaps and pull more background information to include in your Swap File. Read the latest books on your ebook topic. Also buy some of the ebooks yours will be up against. It’s best to organize and have all the background information you need before you begin writing. Step #4: Write the ebook content from scratch (or completely rewrite your Swap File information). If writing isn’t your strong suit or something you have enough time for, it’s easy to hire a ghostwriter, providing the writer your Swap File material and chapter outline as a blueprint. Step #5: Choose an attention-grabbing title for your ebook; give it a nice interior layout and e-cover. Now obtain feedback on what you’ve created. Ask your ebook reader to write a testimonial about how helpful they found your information. Plan to use this positive feedback in your ebook marketing material. Step #6: Decide whether you’ll offer your ebook as a universally viewable PDF or if need to save it another way so you can include video and audio. If you choose the latter, you can download ebook compiler software that allows those more interactive features. But note, people using Mac computer cannot read ebooks saved in the .EXE format. Step #7: Decide whether you’ll market the e-book on your existing website, or if it deserves its own separate site. The best practice, however, is to establish a separate website or mini-site. Think carefully about which route you’ll take. Building a singlularly-focused minisite for your e-book gives you a better chance of keeping site visitors’ attention. However if you choose to sell your ebook from a more typical website, you’ll be able to link to lots of SEO-friendly articles you’ve uploaded, really showcasing your expertise. Step #8: Some people write their own marketing and sales copy; others hire a copywriter, an expert to get this done. If not well written and presented, you’re sabotaging your chances of making sales by doing this yourself. Getting a pro to write your sales letter can be expensive. So if you’re trying to stay under $1,000 for your entire ebook creation project, study everything you can about how to write a sales letter and see how well your sales go. You can always save up and hire a copywriter later to rewrite your pitch page if your product isn’t selling. Step #9: Create your marketing plan and implement it. Using strong SEO (search engine optimization) techniques on your book’s sales site is crucial, but so is networking offsite to drive even more traffic your way. Allowing affiliate marketers to sell your ebook for a percentage of the profits is an important system to establish. Also, most ebook publishers spend money to advertise online, even if it’s $200 to start. If possible, at least start with advertising your ebook through an ad auction system such as Google AdWords.Believe it or not, you can do all of the above in under 4 weeks. Of course, not everyone has time to get it done that quickly, but it’s doable. Some ebook ghostwriters claim to do it in far less time. But I wouldn’t recommend taking such a fast-track. Sometimes all of that speed shows up in a product. Mistakes made from rushing can hurt your sales and credibility. Take 4 to 6 weeks to do it right. Then, your ebook will have the power to open doors to new opportunities, even while you sleep!